The Power of Reciprocation
Why Giving away Freebies Promotes Sales Give away something original, artistic, informative or of recognizable value and your sales will increase. End of story. This little tip has been working for...
View ArticleOgilvy Advertising Fast Facts: Who Reads What When It Comes to Web Copy?
From Ogilvy On Advertising, one of the ad world’s most famous texts. Roughly six times as many people read the average article as the average advertisement. Four times as many people read captions as...
View ArticleHow to Complete Critical Marketing Projects During Economic Slowdowns
Many marketing departments have been straight jacketed due to the economic climate. Several of our clients have eliminated or replaced key people in marketing over the past few years, creating a severe...
View ArticleHow to Close Sales and Increase Leads with Marketing Tactics and...
A Lesson In Promotion and Closing from My Child’s Swim Instructor Authority, Scarcity and Closing Hard: Part I My 2.5-year-old son just learned how to swim. He learned to swim a short length of the...
View ArticleIs it really that important to be “liked?”– How to build leads, traffic and...
Andy Uhlig over at SmarteHomebusiness.com posted a short, powerful “Top 7″ article by Jo Han Mok. It’s called 7 Things You Must Do If You Want To Increase Your Traffic. I would also add that you should...
View ArticleStorytelling Sells: What kinds of stories make an impact on sales and...
John Forde is a master when it comes to explaining the importance of storytelling in marketing. If you don’t already subscribe to his newsletter, I recommend it. I learn at least one important new...
View ArticleWeb Usability, Fonts and Readability – Simple Choices Guide Design
This is an interesting read about fonts and web usability/readability. If you want people to read your ads and product descriptions comfortably and stick with what you’re saying, you need to consider...
View ArticleQuality is Remembered Long After the Price is Forgotten
We all hear about the importance of great customer service and the potential benefits of implementing a solid CRM (customer relationship management) strategy. We don’t always hear about the specific...
View ArticleWhere Should You Put Your Call To Actions?
When you first started learning about online marketing and conversion rate optimization, you probably heard that your call-to-actions (CTAs) should be placed at the top of your website, commonly...
View ArticleYou’re Too Old To Grasp Inbound Content Marketing
Thing of the Past Are you a business owner who feeds yourself the line of garbage that you’re too old? Were you the “Big Dog” back in your day and can’t figure out why for the last decade sales have...
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